Which of the following is NOT a purpose of performance improvement activities?

Increasing marketing revenue is not a purpose of performance improvement activities. Performance improvement initiatives in healthcare are primarily focused on enhancing the quality of care provided to patients, ensuring safety, and systematically identifying areas that require enhancement within the organization.

The core goals of performance improvement include enhancing patient safety by implementing protocols that minimize errors, improving healthcare quality through adherence to clinical guidelines and standards, and identifying specific areas where processes can be refined or enhanced for better outcomes. These activities contribute directly to the delivery of effective patient care rather than serving marketing objectives. While increased revenue may be a byproduct of improved performance, it is not the primary aim of performance improvement efforts.